Until recently, these services handled the ordering and restaurants had their own staff fulfill the deliveries. Online ordering from restaurants through third-party sites has caught on over the past decade with companies such as Seamless and GrubHub (which, as of a 2013 merger, have been two brands of the same company) dominating the space.
While no big chains are currently associated with the endeavor, Amazon is not ruling out their participation. TechCrunch reports that Amazon says it has set a "high bar" for restaurants for which it will deliver. Prime members in Seattle will be able to order delivery from participating downtown restaurants through the Prime app.Īmazon’s current list of local restaurants indicates a potential focus on a foodie client-base, rather than a general fast-food audience. Prime Now, itself a benefit of the Amazon Prime service that is available only in select cities, allows members to get Amazon orders delivered in one hour for $7.99 or within two hours for free. This model, which has been common for pizza parlors for decades, has more recently grown popular for other types of restaurants in large part due to the increasing prominence of third-party sites and delivery services.Īccording to USA Today, the Amazon restaurant service is being piloted as part of the Prime Now program. Even as Amazon faces new competition in grocery delivery from Google, the e-tailer is looking to move into another equally crowded area of food delivery - restaurants.Īmazon is piloting a program in Seattle that brings food from restaurants to peoples’ doorsteps.
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